Three Reasons Why Storytelling is Important in Business

Photo Credit: Suzy Hazelwood (Pexels.com)

The students in my Storytelling with Data course were recently given an assignment to create a storyboard to discuss their analytical proposal with a marketing team. Most of the class struggled with this assignment. They didn’t know where to start in terms of explaining their approach without using regression analysis or other statistical jargon. Some scoffed at the emotional, touchy feely…