Five Reasons Intuition is the Spark Plug That Makes the Analytics Engine Run

Debunking the Intuition/Analysis False Dichotomy

Allen Hillery

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Picture of an engine and how the spark plug is important.
Ben Jones’ comparison of human intuition being a spark plug is a great metaphor. Spark plugs play an important role in how your car functions. Without properly working spark plugs, your car more than likely wouldn’t be able to run at all. Likewise, intuition is the spark plug that ultimately keeps your organization moving. Photo Credit: Cars 24

Ben Jones is the Founder and CEO of Data Literacy, LLC. He’s currently on a mission to help people speak the language of data. I’ve had the opportunity to talk to him about data literacy several times since I’ve started my own mission. Ben Jones’ book…

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Allen Hillery

Creating transcendent stories that share the importance of data narratives and how they impact our world. Twitter: @aldatavizguy